Van Gogh & Japan

The Van Gogh Museum asked us to develop a campaign film around their latest exhibition ‘Van Gogh & Japan’ starting 23rd of March. Vincent van Gogh was a great admirer of Japan and Japanese prints. We used this fact to create a meditative campaign film using shodō, a traditional Japanese handwriting art.

The film can be seen on Youtube, Facebook, and in The Van Gogh Museum itself during the night of the opening. Especially for Instagram we developed a series of short ‘striking’ animations.

Watch the film here:

About Selmore

Selmore is an independently owned creative agency based in Amsterdam. Founded and managed by people who all come from big agencies, our independent status and manageable size gives us a lot of agility. We operate as a small big agency. We believe in Guiding Ideas, ideas that give clear direction to the client's campaigns and business.