Sixt Car Rental asked us to develop a Guiding Idea with two objectives: raise brand awareness for Sixt as a relatively unknown brand and increase the number of occasions when people think of renting a car.
Our Guiding Idea was ‘Fixed with Sixt.’ There are so many (yet unknown) occasions when renting a car is a smart solution to your situation: picking up kids for a birthday party, wanting to make a good impression, etc. Allowing Sixt to point out these many different moments under a new catchy theme.
Want to know more about this project?
Contact Gijs de Bruijn Strategy Director + 31 (0)20 523 91 91 firstname.lastname@example.org