Generate as much earned media as possible for the launch of the new season of House of Cards.
We had Frank Underwood comment on the coming Dutch elections in his typical tone of voice.
With just two billboards we generated a lot of free publicity in Dutch national newspapers such as: Algemeen Dagblad, Eindhovens Dagblad and De Gelderlander and on social media.
Contact Gijs de BruijnStrategy Director+ 31 (0)20 523 91 91gijsdebruijn@selmore.com