The Challenge

How do we create as much buzz as possible around the launch of Mona’s fan page on Facebook? No matter what, it should fit the brand. Something that makes you smile. Makes you happy. Something to look forward to.


We created Balvallah: a brand activation for dessert lovers. We asked people to sign up with their name so we could put each name in one of the iconic cups. After lots of fans had applied, we shot over a thousand lively coloured balls into the air. The game was simple: when a ball landed in your specific cup, you won a wonderful prize, such as one of our desserts or a trip to the Efteling theme park. Of naturally the whole event was broadcasted live on Facebook.


We activated over 20,000 fans, all at once. With this, we reached a Facebook Engagement Rate of 5.7% (benchmark 2.1%). The live broadcast had over 11,000 participants, 57,000 views and reached 1,300,000 people within our target group.

Want to know more about this project?

Contact Anja Froeling
Head of account & operations
+ 31 (0)20 523 91 91