KNGF Geleidehonden
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The Challenge

KNGF Guide Dogs asked us to create a low-budget awareness campaign to show all the different dogs they educate.


A dog is everybody's hero. Some people even dress them like superheros. And at KNGF Guide Dogs, we also see the dogs as real heros. We only dress them a little different. And by this difference, you can recognise the real hero.


The film was received as the most popular piece of KNGF content for the complete year; it made dog owners portray themselves with their own ‘heroes’ and got exactly the activating response KNGF Guide Dogs was looking for. The knowledge about our whole range of guide dogs increased, and so did the financial support.

Want to know more about this project?

Contact Jakko Achterberg
Creative Partner
+ 31 (0)20 523 91 91