Guiding Idea - Designed to Relax


In the past two years we positioned Prominent relax chairs as a reward after a busy day using the theme: at moments like this you long for a Prominent chair. And with success. Time for phase two. Because a relax chair is more than a reward, it’s also a perfect way to charge yourself. So how can we make the shift from people who need a rest after a long day to people who want to get more out of life?


This film is about the state of mind of people who own a Prominent chair. People who are full of energy and like doing stuff. Because life is too short to sit down all the time. The Prominent chair is no longer a solution but the reason why.

Want to know more about this project?

Contact Niels Westra
Creative Partner
+ 31 (0)20 523 91 91