How could we attract as many people as possible for the 4th edition of our yearly sale event The Mad Marathon?
Idea. For this edition we came up with The Mad Marathon Man. An online campaign that gave the loyal fans of the Bijenkorf the possibility to literally find the product of their desires via a live videostream. Some lucky visitors on the site were selected and could give the Mad Marathon Man directions to the item. If they succeeded within the given time, they would win it.