De Bijenkorf
De Maffe Marathon

The Challenge

How could we attract as many people as possible for the 4th edition of our yearly sale event The Mad Marathon?


Idea. For this edition we came up with The Mad Marathon Man. An online campaign that gave the loyal fans of the Bijenkorf the possibility to literally find the product of their desires via a live videostream. Some lucky visitors on the site were selected and could give the Mad Marathon Man directions to the item. If they succeeded within the given time, they would win it.


Although the actual number of players was limited because of bandwidth, the viral effect of the campaign made it a big success. 

Want to know more about this project?

Contact Gijs de Bruijn
Strategy Director
+ 31 (0)20 523 91 91