24hr Audi A4 campagne


Selmore created and produced a new campaign for the Audi A4 in cooperation with Digitas LBi. The Audi A4 has many innovative details. In the campaign we focussed on those details to communicate ‘time’ and to ‘take more time’. With a 24hr test drive new A4 drivers can really experience all the details – day and night time. Selmore developed the concept and 24hr campaign design. Based on existing shots we’ve build a new movie with a tag-on and pre-roll in no time. Digitas LBi was directly connected and built the corresponding landing page (mobile and desktop) where people can book the 24hr test drive:


The first results of the campaign were very positive. More than 850 test drives were booked after one week.
The 24hr campaign will be further expanded in the near future.

Want to know more about this project?

Contact Gijs de Bruijn
Strategy Director
+ 31 (0)20 523 91 91