Inspiration: Gerben in Cannes

Last week, Gerben, one of our Strategy Planners, visited the Cannes Lions Festival of Creativity. And not just for the partying. With a group of 28 young talents hosted by RA*W Advertisers, they visited as many seminars in the Palais as possible. Combined with Private Q&A’s and producing all kinds of content for national ad-press, a hell of a week it was.

His top-five?

– Start up: How agencies can build companies for the connected age? R/GA on agency (co-)owned brands and on their accelerator program. Shouldn’t agencies ’put their money where their mouth’ is, instead of the eternal waiting for clients’ boardroom influences?

– Whatever you do, don’t call them grey. Crystal clear insights on the importance of the growing 50+ target group, hosted by Flamingo.

– Creativity in the age of data. Dentsu’s head of planning Koichi Yamamoto about data as a source for creativity.

– Arabs be like Yousef Tuqan Tuqan (Chief Innovation Officer Leo Burnett MENA) on the opportunities with the huge Arab audience: how the cultural and social background of the Arabian world contributed to the fact that there now exists an Arab sheep-seller who’s selling through Instagram.

– Private Q&A with The Pop Up Agency How to solve a brief in less than 48 hours, while maintaining the just quality. Also on, how with different thinking, the old-school agency processes can be tuned.

Want to read more about his experience? Check cannes.rawadvertisers.com for all the content he and his fellow group members produced.

About Selmore

Selmore is an independently owned creative agency based in Amsterdam. Founded and managed by people who all come from big agencies, our independent status and manageable size gives us a lot of agility. We operate as a small big agency. We believe in Guiding Ideas, ideas that give clear direction to the client's campaigns and business.