When KNGF Guide Dogs asked us to promote their donation platform ‘sponsoreenpup.nl’, we went for a completely different approach. Instead of creating a TV Commercial, we came up with a whole new dog. Meet Spup.
Your own sponsored pup that is being trained to become a guide dog. Although the dog doesn’t stay in your house it is part of your life. Via so-called ‘Spupdates’ you can see him growing up, and follow his training. By introducting Spup we literally gave the donation platform a cute face. In this video you can see how it works.