Game More: Play Lotto in a different way

This summer we introduced a new game for Lotto called “Handdoekje leggen”. Yes, we do games as well!

People in resorts always get up early to claim their spot at the pool by laying down their towel. This inspired us to create a game based on the Lotto principles (picking six numbers). By playing this game, people experience that Lotto is very simple and fun to play. It’s a way to attract new players. Want to try it yourself? Play here.

About Selmore

Selmore is an independently owned creative agency based in Amsterdam. Founded and managed by people who all come from big agencies, our independent status and manageable size gives us a lot of agility. We operate as a small big agency. We believe in Guiding Ideas, ideas that give clear direction to the client's campaigns and business.