Every supermarket sells chocolate letters during “Sinterklaas”. But there are not many supermarkets selling products like personal computers and lcd tv’s. For this outdoor campaign we simply combined these two. In other words: typical ALDI products for typical ALDI prices with a chocolate taste.
Selmore is an independently owned creative agency based in Amsterdam. Founded and managed by people who all come from big agencies, our independent status and manageable size gives us a lot of agility. We operate as a small big agency. We believe in Guiding Ideas, ideas that give clear direction to the client's campaigns and business.