Netflix started a tactical outdoor campaign for House of Cards during election time in the Netherlands, so we used Frank Underwood himself and his typical tone of voice. It was immediately picked up by the press and social media.
Selmore is an independently owned creative agency based in Amsterdam. Founded and managed by people who all come from big agencies, our independent status and manageable size gives us a lot of agility. We operate as a small big agency. We believe in Guiding Ideas, ideas that give clear direction to the client's campaigns and business.