Penotti grew big through their world famous, dual-coloured chocolate spread for children. They were now releasing a new product: Cookie Notti Speculoos spread, a product aimed at a way older target group than their ‘regular’ products. How could we reach this new target group?
We introduced Cookie Notti as the sweet sandwich spread for adults. We see a couple keeping the spread for themselves by pretending to do the last a thing their teenage son wants to run into.