Netflix
House of Cards

The Challenge

Generate as much earned media as possible for the launch of the new season of House of Cards.

Idea

We had Frank Underwood comment on the coming Dutch elections in his typical tone of voice.

Results

With just two billboards we generated a lot of free publicity in Dutch national newspapers such as: Algemeen DagbladEindhovens Dagblad and De Gelderlander and on social media.

Want to know more about this project?

Contact Gijs de Bruijn
Strategy Director
+ 31 (0)20 523 91 91
gijsdebruijn@selmore.com