How do we make private banking clients aware of missed opportunities for their capital? ABN AMRO MeesPierson wanted to help clients by pointing out their capital’s full potential.
In the campaign we made a comparison between hidden treasures and unexploited capital. How? Besides a print campaign, we compiled a photography book containing the depot art of four major museums. On top of that, clients received an invitation for a guided tour through the art depot of one of the four museums: Het Gemeentemuseum Den Haag.